Designers With A Point of View

ViewPoint is a full-service sales and marketing company with a distinct point of view. Our mission is simple–we build brands. Our team of experts strategically partners with both designers and retailers to generate consumer brand awareness and maximize sales. At the forefront of designer jewelry and watch categories, ViewPoint is responsible for the success of some of today’s hottest and most renowned brands.


The goal of Efva Attling jewelry is to make pieces that are stylish, beautiful and inspiring - all at once. We call it "Beauty with a Thought".

Efva Attling opened her workshop in 1999 on Hornsgatan 42, in the arty southern part of central Stockholm. After two years, she expanded and bought the premises next door as well. This was the first jewelry shop that she owned and designed.

In November 2004 the flagship store "Efva Attling Stockholm" opened on Birger Jarlsgatan, right in the center of Stockholm, located just between Gucci and Louis Vuitton.

Today, the company runs a total of six concept stores, located in Stockholm, Gothenburg, Malmoe, Helsinki, Oslo and New York.